#3 Natasha on “How to Build a Patient Community” with host, Roi Shternin, from Chronically Empowered
A Different Way for Entrepreneurship
In this series, I am shining the spotlight on a few moments where our founder’s expertise, creative spirit and kindness spill out and show why her resolve to our community is particularly federating. For this purpose, I have chosen a Chronically Empowered podcast, where she is in conversation, as a guest, with patient empowerment renegade Roi Shternin.
#3 A Different Way for Entrepreneurship
After having discussed extensively the importance of patient communities, Roi and Natasha find more common purpose in building another kind of community – a community around entrepreneurship for chronic illness sufferers.
“The blueprint out there [for entrepreneurs] is [to] work 24/7. Try it, do all these things and something will stick. But that doesn't work for people like you and I... We don't have the energy. We don't have the time. And so what it forces us to do, is to sit back, take our time, figure out the problem and be smart about it. Right? Do it … a different way.”
Chronic conditions sufferers require a different way because the iterative process hailed by the rule book is too costly for them. They cannot afford it. But actually, maybe fully fit entrepreneurs do not either, but that’s for another podcast. As Natasha says, she may only have one chance and therefore:
“You don't really want to do that alone… that's not very sustainable… You need people because your starting point is different.
“ When you're trying to build something in entrepreneurship and you need different tactics, there's not enough community around that. So maybe, you and I should start something.”
Roi muses:
“Maybe we should. […] Where is the community? Where is the part when I meet like-minded people? …The entrepreneurial part of people like us wanting to solve things for other people is truly lacking.”
Nearly elated, Roi adds, “This mind hive idea is so strong!”
This exchange is typical of most interactions with Natasha and an element of doing it a different way: creative, constructive and collaborative moves. And that is thanks to a genuine communicative enthusiasm, grounded in a thought through, authentic lived experience. For certain, there will be more to come from Chronically and InflamMed.
Join us. Sit back. Take your time. Be smart. Do it a different way.
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Listen to the full podcast on Chronically Empowered.
Listen to or watch Invisible Insights “Challenging Healthcare Norms” for a podcast where the table is turned.


